I know many won't agree with this, but I figure it's an Ariel - Jap motor admittedly, but still built in the UK.
If the Ariel factory was still going, wouldn't their bikes look and go like this (or be better)?
It recognises our brand - and if the cars are anything to go by, in a good way.
This might just be a way to find some younger members? I expect they'll be expensive (the cars are), hand built one off's.
The sort of bikes I think of in this sense are Healey's, Egli Vincents, Rickman's, Bimota's and so on.
'51,'56 Squares, '48 VH, '27 Model C, R67/2, Mk IV Le Mans, '06 Super Duke and Ariel projects.